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Garmin Instinct 3

Industrial Design: Reid Holbert, Hans Fritze, Rik Wen
Creative Lead: Todd Register

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On Instinct 3, we made the antenna the defining visual feature of this generation. Exposing antenna function honestly while maintaining the rugged, playful character Instinct is known for became the guiding force as we designed the future of the line. I led ideation across the Instinct family and owned CAD development of Instinct E, which acted as the foundation of the 45mm + 50mm pro case size.

 

One detail I pushed for was the GVX plastic color breaking through the silicone band, tying the band and case into a single visual element. An adventure watch with nothing hidden. 

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Marketing photos via Garmin

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